Small medical businesses have a hard time standing out from the crowd. Most of them offer a very similar patient experience when compared to bigger businesses. How can you make yours stand out? Simple: by focussing on making the patients as happy as possible. Here are a few tips.
Better technology makes people’s lives easier. (Well, most of the time!) But the medical industry, as far as the average patient is concerned, is lagging behind the times. Your average facility doesn’t have many technological solutions for various problems. You’ve probably heard about the advances in telemedicine in recent years, for example. But despite it being low-cost and convenient for both parties, very few clinics have such a system in place! Don’t be afraid to look into upgrading your facility. Even something as simple as webcams and microphones can be a big boost.
Sometimes, going to the doctor’s can be a pretty mind-boggling experience. I’m not going to imply that patients are simple-minded and can’t understand big medical terms. But in this particular situation, patients are often a little anxious and distracted. They find themselves in conversations they’re not fully grasping. If you ensure that the doctors make sure the patients are following everything they’re saying, the patients will be grateful. It lets them know that you’re willing to take the time to help them understand. Instead of just trying to rush them out the door! After all, they must have had a good reason to choose you as their doctor.
So how exactly are you supposed to know what’s going right and what’s going wrong in your facility? In any other business, the answer would jump out at you pretty quickly; you get customer feedback.
Well, the same thing applies to the medical business, too! Getting detail patient satisfaction reports is a great way to improve things in your facility. (It also helps you reduce the risk of losing patients or even being accused of malpractice!) Surveys can help you find out more about the patient experience at your facility.
No matter how much they like you and your work, people don’t really enjoy going to the doctor. Even picking up the phone and making the appointment can feel like a big step. This is especially true for people with anxiety issues. (Or, y’know, people who are just really busy.) So you should have a system in place that allows for easier appointment booking. Allowing people to request appointments via text or through your website is a good start.
You know what’s really going to make your patients hate you and your facility? If you let their private information loose. You may not think that you’d have to worry about that too much. After all what can you do with medical information? And who would target a smaller clinic like yours? Well, medical records are actually worth a lot on the black market. If data protection isn’t a priority, then patients won’t be happy. A clear sign that it isn’t: your WiFi is unprotected. This means anyone with the right skills could get into your system. Anyone with a smartphone can tell if your WiFi is protected or not!
Site last updated: 22. January 2019
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